I Heart Transit is a social media campaign to get students passionate about transit in Edmonton.
The University of Alberta Students’ Union election this year had a referendum about U-Pass which is a student bus pass that students pay a cheaper price for. Students would be deciding whether to continue paying for U-Pass or not.  This campaign is to show the history of the U-Pass along with benefits of it and why transit is good. Social media posts were made to engage students including Instagram stories asking student’s to share answers, historical and statistical Instagram posts.

This project was done at University of Alberta Students’ Union.

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