I Heart Transit is a social media campaign to get students passionate about transit in Edmonton.
The University of Alberta Students’ Union election this year had a referendum about U-Pass which is a student bus pass that students pay a cheaper price for. Students would be deciding whether to continue paying for U-Pass or not. This campaign is to show the history of the U-Pass along with its benefits and why transit is good. Social media posts were made to engage students including Instagram stories asking students to share answers; historical and statistical Instagram posts.
The University of Alberta Students’ Union election this year had a referendum about U-Pass which is a student bus pass that students pay a cheaper price for. Students would be deciding whether to continue paying for U-Pass or not. This campaign is to show the history of the U-Pass along with its benefits and why transit is good. Social media posts were made to engage students including Instagram stories asking students to share answers; historical and statistical Instagram posts.
Work created at University of Alberta Students’ Union.
![](https://cdn.myportfolio.com/cd70accc97958f1ca3a8a81450f97d2f/32cbc9c4-6928-4b1a-84a7-5d449b282400_rw_3840.jpg?h=090d96b05a51beea30b3e601dc094921)
![](https://cdn.myportfolio.com/cd70accc97958f1ca3a8a81450f97d2f/36f8d04c-5b2e-4686-b3f7-6fa1b6996b58_rw_3840.jpg?h=140035928bccca4288bed74b28a0d94e)
![](https://cdn.myportfolio.com/cd70accc97958f1ca3a8a81450f97d2f/c25b681a-ee17-4e3c-930b-4b58b9b56a1a_rw_3840.jpg?h=df47e6e7026a76e1544ac3858ea128bc)